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MARKET
RESEARCH
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Full Service: We
provide comprehensive market research services from problem definition
through execution and insightful analysis.
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All Methodologies: Both
qualitative and quantitative research. Based on extensive research
and marketing experience, we can recommend the research approach
that will most effectively resolve your issues.
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Focus Groups: We conduct dozens of focus groups, mini-groups,
triads and one-on-one interviews with consumers, business people
and professionals each year. For more information on Focus Groups,
click here.
Surveys: We conduct numerous surveys each year, using a variety
of techniques - intercepts, mail, telephone and Internet. Our services
include questionnaire design, fielding, tabulation, comprehensive
analysis and reporting. We can also incorporate a full array of
advanced statistical techniques. Examples:
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Customer satisfaction |
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Advertising evaluation/optimization |
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Customer retention
/ loyalty |
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Concept/new product
evaluation |
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Awareness, attitude
& usage |
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Omnibus studies |
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Tracking |
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Computer tabulation
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Syndicated Research: We
offer a variety of syndicated research tools tailored to specialized
markets or business sectors. |
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MARKETING CONSULTING
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Marketing expertise coupled with objectivity: We
collectively bring decades of senior level marketing experience
to our clients in a variety of industries. Coupled with objectivity,
these experiences bring insight and add value to our consulting.
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Broad scope; actionable focus: We
serve a wide variety of industries and focus on results that improve
the client's bottom line. Our services include:
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Business plans,
Marketing plans |
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Concept/new product
evaluation |
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Opportunity identification,
evaluation |
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Competitive assessments |
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Feasibility studies |
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Distribution
analysis |
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Test marketing,
including beta tests |
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Interim Marketing
Director |
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M&A / Divestiture
analysis |
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Training programs |
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Agency new business
strategy and presentation |
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Advertising agency
selection and evaluation |
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MARKETING SERVICES
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Strategic
thinking integrated into marketing communications.
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Highly
diverse capabilities.
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Develop brochures/identity
materials |
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Product packaging |
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Point-of-purchase
displays |
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PowerPoint presentations |
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Sales Meetings
planning & execution |
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Advertising specialties |
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MARKETING SEMINARS & PUBLIC SPEAKING
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marketing training programs, marketing seminars and luncheon programs are available. Some of the subjects covered are:
- Basics of Marketing Strategy
- Marketing Planning
- Market Research
- Ensuring Success - The Role of Marketing
- Skills Required to Succeed
For information on custom or prepared programs, contact
b.silverman@the-dmg.com |
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