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WILLIAM E. SILVERMAN |
PRESIDENT
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The Dallas Marketing Group, Inc.
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Dallas,
Texas
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| Mr.
Silverman joined The Dallas Marketing Group in 1992 with 15 years
of market research, marketing, strategic planning, and event marketing
experience. His primary focus is the application of a full range of
market research services to help clients identify opportunities to
improve sales, margins, and profits. He is equally skilled in developing
and executing marketing programs to achieve these same goals. Mr.
Silverman was named President of The Dallas Marketing Group in 1999. |
Silver Marketing Group
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Dallas, Texas
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| Mr.
Silverman spent over six years building a consulting and research
firm dedicated to providing senior level marketing and market research
insight to clients. He developed AD/OPsm,
a proprietary perceptual research product used by over two dozen advertising
agencies nationwide, and has incorporated many of the AD/OP perception-gathering
techniques into other assignments. While with Silver Marketing Group,
Mr. Silverman created It's a Kid's World Exposition and Marketplace,
a major consumer exhibition showcasing products and services for children
and families, and developed sponsorship alliances with major corporations. |
Arnold/Foster/Sherill/Carrithers
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Dallas, Texas
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| In
his dual role as a Research Director and Account Supervisor, Mr. Silverman
consulted on research issues for a wide range of clients and was instrumental
in the agency's winning of two major accounts. |
Anderson Clayton Foods, Inc.
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Dallas, Texas
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| During
four years in brand management, Mr. Silverman's assignments included
Seven Seas® salad dressings and an extensive line
of specialty cheese products. He developed and implemented a highly
successful new product development process and significantly improved
both margins and sales volume by radically altering the trade promotion
structure. |
Scott Paper Company
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Philadelphia, Pennsylvania
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| Mr.
Silverman acquired a thorough understanding of the problem definition
and methodology selection process while providing paper towel and
bathroom tissue brand groups with a wide range of strategic market
research services. Upon his promotion to a brand management position
on Viva® towels, he obtained his basic marketing training and
directed the promotional campaign for a major improvement introduction
which achieved record shipments and profits. |
Professional and Academic
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| Mr.
Silverman is a member of the American Marketing Association and the
Institute of Management
Consultants. He holds a Bachelor of Arts degree in Sociology from
Case Western Reserve University and an MBA from the Wharton School
of the University of Pennsylvania. |
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MICHAEL E. EGAN
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SENIOR
VICE PRESIDENT
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The Dallas Marketing Group, Inc.
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Dallas,
Texas
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| Mr.
Egan joined the Dallas Marketing Group in 1997 with eighteen years
experience in launching and establishing new markets for businesses
and products. He has been active in many market sectors and several
industries, and has broad experience in marketing, market research,
consulting, strategic planning, sales, operations and product development,
particularly in the technology sectors. His primary focus is to enlarge
the firm’s capabilities to serve clients in technology-intensive markets. |
The Egan Consulting Partnership
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Dallas,
Texas
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| As
founder and senior partner, this consulting and market research business
provided strategic analysis of market opportunities, emphasizing niche
expansion and growth. |
InVivoMETRICS,
Inc.
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Albuquerque,
New Mexico
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| As
Vice President Sales & Marketing for this start-up contract research
company, Mr. Egan developed the national business roll-out and ramp-up
strategies and the initial market awareness program. The company pioneered
the use of non-invasive technology to assess the safety and efficacy
of new pharmaceutical and medical device products. |
Egan Design Associates
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Dallas,
Texas
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| Mr.
Egan was a general partner in this award winning marketing and graphic
design agency for five years. EDA created market entry strategies,
developed corporate identities and launched new products for clients
such as Southwestern Bell Mobile Systems, Frito Lay, Decibel Corp.,
TCBY, BeautiControl, Atmos Energy Corp. and numerous others in diverse
business sectors ranging from technology to food. |
Zadall Systems
Group Inc.
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Bedford,
Texas
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| As
President of this software publisher, Mr. Egan was responsible for
all phases of operations including strategic planning for United States
Operations, P&L, product development and product support. |
R.P. Kincheloe Company
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Dallas,
Texas
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| During
his ten years with this distributor of capital medical equipment,
Mr. Egan developed the marketing and strategic skills required to
succeed in the ever changing healthcare and technology marketplaces.
Serving in many capacities including Director of Marketing, Manager
of Product Development, Sales and Staff Consultant, Mr. Egan worked
with several emerging technologies MRI, CT, high definition TV and
computer controlled cancer therapy that have permanently changed
healthcare delivery. He was a key member of a sales and marketing
team that grew this company from a local supplier to a multi-million
dollar business. |
Professional and Academic
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Mr. Egan is a Certified Management Consultant (CMC) and serves as an
officer of the Dallas/Fort Worth chapter. Prior
to launching his business career, Mr. Egan spent over a decade in
the academic community. He served on the faculties of Princeton University,
the University of Texas at Austin and Lawrence University. He has
published two textbooks and several scientific articles. He earned
a BA from the University of Pennsylvania, Philadelphia, and a Ph.D.
in physiology from the University of Texas at Austin. |
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CHERYL R. HALPERN
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VICE PRESIDENT
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The Dallas Marketing Group, Inc.
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Dallas, Texas
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Ms. Halpern joined The Dallas Marketing Group in 2005 with twenty years of experience in strategic planning, brand management and market research. She helps business and marketing decision-makers by providing actionable research and objective, insightful analysis. She has worked with clients of all sizes in a variety of industries, with her most extensive experience based in consumer goods and direct selling.
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Independent Consultant
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Dallas, Texas
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Over an eight year period, Ms. Halpern served as an independent marketing and business strategy consultant for clients ranging from local operations to international giants
such as Unilever, Wyndham and Frito-Lay. She partnered with business owners and marketing professionals to create comprehensive marketing plans, brand position statements, sales force incentive programs, forecasting models, and tactical marketing and communication pieces.
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Mary Kay Inc.
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Dallas, Texas
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As Vice President of Global Product Marketing, Ms. Halpern oversaw general strategy, product category plans, product concept and development, forecasting, pricing, promotional planning, packaging design, communications plan development, product mix analysis, and budget management for all product lines. She spearheaded the launch of over 1,000 new products, and presented to audiences of up to 10,000 people at the annual Mary Kay Seminar. As a member of the senior management team, she was also involved in motivating and training the sales force and analyzing sales force trends.
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The Stroh Brewery Company
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Dallas, Texas
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Ms. Halpern was a pricing analyst with the regional office of the Stroh Brewery Company, tracking multi-brand promotions across a six state region and analyzing their effectiveness prior to and following implementation.
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TRAC Associates/John Murphy Consulting
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Austin, Texas
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While earning her MBA, Ms. Halpern assisted in a variety of marketing research surveys and advertising analyses.
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DBG&H Unlimited, Inc.
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Dallas, Texas
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As an account executive, Ms. Halpern managed the development of collateral, advertising and press releases for clients as diverse as homebuilders to the Virginia Slims of Dallas.
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Professional and Academic
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Ms. Halpern graduated Summa Cum Laude from the University of Texas with a BS in Advertising and an MBA with a concentration in Marketing. She has served on the boards and been an officer of several non-profit organizations, volunteered as a tutor with the TEAM program, served as a wishgranter with the Make-A-Wish Foundation of North Texas, and acted as Vice Chair of Marketing/Publicity for the JCC Maccabi Games.
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