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WILLIAM E. SILVERMAN |
PRESIDENT
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The Dallas Marketing Group, Inc.
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Dallas, Texas
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Mr. Silverman joined The Dallas Marketing Group in 1992 with 15 years
of market research, marketing, strategic planning, and event marketing
experience. His primary focus is the application of a full range of
market research services to help clients identify opportunities to
improve sales, margins, and profits. He is equally skilled in
developing and executing marketing programs to achieve these same
goals. Mr. Silverman was named President of The Dallas Marketing Group
in 1999. |
Silver Marketing Group
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Dallas, Texas
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Mr. Silverman spent over six years building a consulting and research
firm dedicated to providing senior level marketing and market research
insight to clients. He developed AD/OPsm,
a proprietary perceptual research product used by over two dozen
advertising agencies nationwide, and has incorporated many of the
AD/OP perception-gathering techniques into other assignments. While
with Silver Marketing Group, Mr. Silverman created It's a Kid's World
Exposition and Marketplace, a major consumer exhibition showcasing
products and services for children and families, and developed
sponsorship alliances with major corporations. |
Arnold/Foster/Sherill/Carrithers
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Dallas, Texas
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In his dual role as a Research Director and Account Supervisor, Mr.
Silverman consulted on research issues for a wide range of clients and
was instrumental in the agency's winning of two major accounts. |
Anderson Clayton Foods, Inc.
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Dallas, Texas
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During four years in brand management, Mr. Silverman's assignments
included Seven Seas® salad dressings and an extensive line
of specialty cheese products. He developed and implemented a highly
successful new product development process and significantly improved
both margins and sales volume by radically altering the trade
promotion structure. |
Scott Paper
Company
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Philadelphia, Pennsylvania
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Mr. Silverman acquired a thorough understanding of the problem
definition and methodology selection process while providing paper
towel and bathroom tissue brand groups with a wide range of strategic
market research services. Upon his promotion to a brand management
position on Viva® towels, he obtained his basic marketing training and
directed the promotional campaign for a major improvement introduction
which achieved record shipments and profits. |
Professional and Academic
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Mr. Silverman is a member of the American Marketing Association and
the
Institute of
Management Consultants. He holds a Bachelor of Arts degree in
Sociology from Case Western Reserve University and an MBA from the
Wharton School of the University of Pennsylvania. |
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MICHAEL E. EGAN
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SENIOR VICE PRESIDENT
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The Dallas Marketing Group, Inc.
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Dallas, Texas
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Mr. Egan joined the Dallas Marketing Group in 1997 with eighteen years
experience in launching and establishing new markets for businesses
and products. He has been active in many market sectors and several
industries, and has broad experience in marketing, market research,
consulting, strategic planning, sales, operations and product
development, particularly in the technology sectors. His primary focus
is to enlarge the firm’s capabilities to serve clients in
technology-intensive markets. |
The Egan Consulting Partnership
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Dallas, Texas
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As founder and senior partner, this consulting and market research
business provided strategic analysis of market opportunities,
emphasizing niche expansion and growth. |
InVivoMETRICS,
Inc.
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Albuquerque, New Mexico
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As Vice President Sales & Marketing for this start-up contract
research company, Mr. Egan developed the national business roll-out
and ramp-up strategies and the initial market awareness program. The
company pioneered the use of non-invasive technology to assess the
safety and efficacy of new pharmaceutical and medical device products. |
Egan Design Associates
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Dallas, Texas
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Mr. Egan was a general partner in this award winning marketing and
graphic design agency for five years. EDA created market entry
strategies, developed corporate identities and launched new products
for clients such as Southwestern Bell Mobile Systems, Frito Lay,
Decibel Corp., TCBY, BeautiControl, Atmos Energy Corp. and numerous
others in diverse business sectors ranging from technology to food. |
Zadall Systems
Group Inc.
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Bedford, Texas
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As President of this software publisher, Mr. Egan was responsible for
all phases of operations including strategic planning for United
States Operations, P&L, product development and product support. |
R.P. Kincheloe Company
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Dallas, Texas
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During his ten years with this distributor of capital medical
equipment, Mr. Egan developed the marketing and strategic skills
required to succeed in the ever changing healthcare and technology
marketplaces. Serving in many capacities including Director of
Marketing, Manager of Product Development, Sales and Staff Consultant,
Mr. Egan worked with several emerging technologies MRI, CT, high
definition TV and computer controlled cancer therapy that have
permanently changed healthcare delivery. He was a key member of a
sales and marketing team that grew this company from a local supplier
to a multi-million dollar business. |
Professional and Academic
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Mr. Egan is a Certified Management Consultant (CMC) and serves as an
officer of the Dallas/Fort Worth chapter. Prior to launching his
business career, Mr. Egan spent over a decade in the academic
community. He served on the faculties of Princeton University, the
University of Texas at Austin and Lawrence University. He has
published two textbooks and several scientific articles. He earned a
BA from the University of Pennsylvania, Philadelphia, and a Ph.D. in
physiology from the University of Texas at Austin. |
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CHERYL R. HALPERN
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VICE PRESIDENT
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The Dallas Marketing Group, Inc.
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Dallas, Texas
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Ms. Halpern joined The Dallas Marketing Group in 2005 with twenty
years of experience in strategic planning, brand management and
market research. She helps business and marketing decision-makers by
providing actionable research and objective, insightful analysis.
She has worked with clients of all sizes in a variety of industries,
with her most extensive experience based in consumer goods and
direct selling.
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Independent Consultant
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Dallas, Texas
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Over an eight year period, Ms. Halpern served as an independent
marketing and business strategy consultant for clients ranging from
local operations to international giants such as Unilever, Wyndham
and Frito-Lay. She partnered with business owners and marketing
professionals to create comprehensive marketing plans, brand
position statements, sales force incentive programs, forecasting
models, and tactical marketing and communication pieces.
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Mary Kay Inc.
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Dallas, Texas
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As Vice President of Global Product Marketing, Ms. Halpern oversaw
general strategy, product category plans, product concept and
development, forecasting, pricing, promotional planning, packaging
design, communications plan development, product mix analysis, and
budget management for all product lines. She spearheaded the launch
of over 1,000 new products, and presented to audiences of up to
10,000 people at the annual Mary Kay Seminar. As a member of the
senior management team, she was also involved in motivating and
training the sales force and analyzing sales force trends.
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The Stroh Brewery Company
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Dallas, Texas
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Ms. Halpern was a pricing analyst with the regional office of the
Stroh Brewery Company, tracking multi-brand promotions across a six
state region and analyzing their effectiveness prior to and
following implementation.
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TRAC Associates/John Murphy Consulting
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Austin, Texas |
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While earning her MBA, Ms. Halpern assisted in a variety of
marketing research surveys and advertising analyses.
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DBG&H Unlimited, Inc.
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Dallas, Texas
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As an account executive, Ms. Halpern managed the development of
collateral, advertising and press releases for clients as diverse as
homebuilders to the Virginia Slims of Dallas.
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Professional and Academic
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Ms. Halpern is a member of the Qualitative Research Consultants
Association. She graduated Summa Cum Laude from the University
of Texas with a BS in Advertising and an MBA with a concentration in
Marketing. She has served on the boards and been an officer of
several non-profit organizations, volunteered as a tutor with the
TEAM program, served as a wishgranter with the Make-A-Wish
Foundation of North Texas, and acted as Vice Chair of
Marketing/Publicity for the JCC Maccabi Games.
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